The demand for plug-in hybrids and electric cars is increasing. BMW knows this, which is why it shared more details regarding its plans for electric vehicles at a recent shareholder meeting. The German manufacturer is quite happy with the sales of plug-in hybrids and it looks like it wants to invest more resources in this segment in the future.
Harald Krüger, the chairman of the board of management of the company, said that the BMW brand is clearly number one in the premium segment of plug-in hybrids. He also mentioned that because of this, the company will continue to drive ahead with a goal of selling 100,000 electrified vehicles this year.
By 2025, the company thinks that electric models and plug-in hybrids will account for around 15 to 25 percent of its sales. This will be quite an increase when compared with this year, when electrified vehicles should only account for five percent of the company’s sales. This is based on the fact that BMW sells a total of around two million cars per year and is expected, as mentioned above, to sell around 100,000 plug-in hybrids and electric cars in 2017.
Krüger also shared the company’s plan for fully electric cars. He said that the fully electric drivetrain will eventually be integrated into BMW’s core brands. We can expect to see an all-electric MINI in 2019, and an all-electric BMW X3 in 2020. Krüger thinks that soon, range won’t be the only differentiating factor between EVs. The company will, therefore, focus on achieving an optimum balance between all relevant features, which are safety, range, and duration and life of the battery.
BMW plans to keep its expertise in electric drivetrains, power electronics, and battery cells within the company. The German manufacturer is certain that it has more in-house value creation in electro-mobility than any of its rivals, which is a great competitive advantage to have as it offers a lot of cost benefits.