Sergio Marchionne, CEO of Fiat Chrysler Automobiles – which owns Maserati, if you did not know – has been loud and clear about his thoughts on electric vehicles, particularly Elon Musk’s Tesla. Simply put, Marchionne doesn’t get the whole EV business. But now the head engineering at Maserati has confirmed that the Italian ultra-luxury car maker will bring an all-electric vehicle to market before 2020. And it will look sexy as hell.
Sergio Marchionne’s position on electric vehicles
To say that Marchionne’s opinion on electric vehicles is a negative one is an understatement, I think. The man in charge of Fiat Chrysler Automobiles, which owns a myriad of car brands including the prestigious Maserati, recently said in an interview that the company could replicate Tesla’s business model if it wanted to, but it just wouldn’t.
In addition to that, Marchionne was very clear that in his opinion, selling electric vehicles is never going to be as effective in paying the bills as regular cars:
There is nothing Tesla do that we cannot also do. We build cars, sell them and are still able to pay the bills. But I’m not even sure you can recover all of your costs – let alone generate a profit – through electrification. The answer is bound to be somewhere else, and the question is whether we are doing enough to try to explore that somewhere else.
Well, it looks like it didn’t take Marchionne a long time to change his mind after all: instead of looking “somewhere else,” it looks as though he has finally realized that the answer was within Tesla’s model all this time.
Maserati’s all-electric vehicle
Indeed, Marchionne has ordered Roberto Fedeli, Maserati’s head of engineering, to launch an all-electric car by 2020. And a company official has confirmed that this particular vehicle will be based on the Alfieri concept car unveiled back in 2014.
Apparently, the all-electric Maserati will be similar to the Jaguar F-TYPE in terms of its size, but apart from that, we don’t have a lot of information on the upcoming Alfieri. However, as you can tell from the image above, this is going to be one hell of a sexy car – and may I add, prohibitively expensive.