Tesla wants to sell between 47,000 and 50,000 Model S and Model X vehicles in the first six months of the year. In hopes of increasing sales and reaching its goal, the company has recently started marketing its corporate fleet program.
It launched a new corporate sales page, which promotes the Model S and X as the “perfect company cars.” The company is highlighting the advantages of its electric cars for companies including a $7,500 Federal tax credit, state and local incentives, preferential parking, and few maintenance intervals, among others.
The effort of marketing and selling electric cars to companies as well as the public sector is being led by Micheal Strafford, a former corporate sales manager at Audi, who joined Tesla last August.
Having an electric company car does make a lot of sense, especially if it is used a lot. It can save quite a bit of money in the long run thanks to the lower price of fuel and maintenance costs. However, Tesla’s electric vehicles aren’t very affordable, as the cheapest model now starts at $74,500 before any state or federal tax incentives.
There’s a more affordable version coming soon, which might also appeal to corporate buyers. The Model 3 starts at just $35,000 and should go into production in July. However, companies would still have to wait for quite some time before they can get it, as Tesla has to first fill the 400,000 reservations it has already received for the upcoming electric vehicle.