Elon Musk has done a lot in his relatively short life, but he’s showing no signs of slowing down. After ramping up Tesla’s production for the Model 3, he’s now aiming to double it again with the Model Y city car.
The compact SUV should theoretically launch within the next 12-18 months, although that has yet to be confirmed.
What we do know about the Model Y
Details are exceptionally thin on the ground, but we do know it will have falcon wing doors. It will also add the finishing touch to Musk’s grade-school joke and his line-up will finally be: “S-3-X-Y”.
Following the release of Tesla’s Q2 results, Musk took questions on the phone. One of the highlights was the number of cars he is expecting to sell.
“The priority vehicle development after the Model 3 would be the Model Y, the compact SUV because that’s also a car that where we expect to see demand in the 500,000 to 1,000,000 unit per year level. So it is the obvious priority after the Model 3.”
More than 1.5 million cars a year, already?
The outspoken Tesla boss has already said he wants to take sales through the 500,000 mark with the Model 3. So if the Model Y can live up to its potential and sell 1 million units, then we’re looking at an electric car manufacturer that grew out of a rough concept and the body of a Lotus Elise into a real force in the automotive industry.
So far it’s a modern day miracle and it has all happened in less than a decade.
It took four years for Tesla to sell 2250 Roadsters in 31 countries. In 2012 the company had just 3000 employees and it was almost inconsequential in the grand scheme of things. Now, it is nipping at the heels of manufacturers who have been with us since the start of the automobile and it is showing no signs of letting up.
Where does Tesla fit in?
As a point of comparison, Toyota is the world’s biggest manufacturer and it sold 10,080,783 cars in 2015. GM sold 9.8 million cars and that was good enough for third spot while Ford came seventh with 6.6 million.
So even if Tesla can meet and beat Musk’s ambitious targets, then it’s still some way off the best in the world. But it is closing in on them, fast.